Real Estate News
Bankrate to buy MMIS, FastFind for $40 million
FastFind buyout propels company into online lead aggregation
Bankrate has agreed to acquire
MMIS/Interest.com and FastFind.com in separate deals worth $40 million, the
company said today in separate announcements.
MMIS
publishes mortgage guides in more than 300 newspapers and operates Interest.com, a Web site that
publishes financial rates and information connecting consumers with lenders. The
purchase price for MMIS is $30 million in cash.
"By
acquiring MMIS/Interest.com we will be increasing our graphic advertising
inventory, broadening our cost-per-click platform, increasing our lead
aggregation potential and tripling our newspaper footprint," said Thomas R.
Evans, President and CEO of Bankrate.
MMIS sells advertising and publishes consumer mortgage tables and guides in some of the top newspapers in the country, including: The Chicago Tribune, The Chicago Sun Times, The Los Angeles Times, The Miami Herald, The Orlando Sentinel, The Indianapolis Star and The Dallas Morning News.
The
company also sells advertising and hyperlinks on its Web site,
Interest.com.
In a
separate press release, Bankrate announced it is also acquiring FastFind, an
Internet lead aggregator based in San Francisco, for $10 million. Fast Find
generates and sells consumer leads to lenders for mortgages, home-equity loans,
auto financing and online education.
The
acquisition rapidly propels Bankrate into the lead aggregation sector, Evans
said. "We intend to leverage our consumer Internet traffic to enhance the
FastFind lead generating platform," he said.
According
to a recent Borrell Associates research report, the mortgage industry will spend
$2.5 billion in online advertising in 2005. The Borrell analysts expect that
figure to more than double to $5.2 billion by 2009.
Both
transactions are expected to close on or about Nov.30.
Bankrate
management will hold a conference call later today at 2 p.m. Eastern Standard
Time to discuss both acquisitions. To access the call, visit www.bankrate.com/investor-relations.
In
response to the developments, Bankrate has issued new 2006 financial guidance.
Assuming both transactions close in 2005, the company expects 2006 revenue to be
in the range of $78 million to $79 million, and expects pre-tax income to be in
the range of $22 million to $23 million. Pre-tax earnings per share for 2006 is
expected to be between $1.22 and $1.27 on a fully diluted basis.
Bankrate
owns and operates Bankrate.com, an Internet consumer banking marketplace.
Bankrate stock (NASDAQ: RATE) traded at $31.29 a share this morning.